{"id":28026,"date":"2025-09-24T13:45:09","date_gmt":"2025-09-24T19:45:09","guid":{"rendered":"https:\/\/contratame.online\/es\/candidate\/ig-spell\/"},"modified":"2025-09-24T14:05:36","modified_gmt":"2025-09-24T20:05:36","slug":"ig-spell","status":"publish","type":"candidate","link":"https:\/\/contratame.online\/es\/candidate\/ig-spell\/","title":{"rendered":"Jos\u00e9 Ignacio Espel Morales"},"content":{"rendered":"

Lider\u00e9 el lanzamiento de Cementos Progreso en El Salvador y Costa Rica, alcanzando participaciones de mercado del 15% y 49%, respectivamente.
\nOrganic\u00e9 y consolid\u00e9 m\u00e1s de 700 fachadas y 1,200 activaciones anuales, manteniendo un 80% de share of market durante 5 a\u00f1os consecutivos y logrando una recordaci\u00f3n de marca superior al 80%.
\nGestion\u00e9 ferias y eventos comerciales, generando ventas superiores a Q50 millones anuales y recibiendo el premio Granito de Oro en la categor\u00eda Defensa de Mercado.
\nImplement\u00e9 estrategias de Zero-Based Budgeting (ZBB) y ahorro, alcanzando eficiencias de Q3 millones anuales y reducciones del 20% en costos operativos.
\nDise\u00f1\u00e9 promociones tem\u00e1ticas para eventos internacionales, logrando un crecimiento del 10% en ventas anuales y un 20% en satisfacci\u00f3n del cliente (NPS).
\nLider\u00e9 la mayor obra deportiva del sector, la Copa Cementos Progreso, con m\u00e1s de 40,000 participantes, fortaleciendo la relaci\u00f3n con clientes y la comunidad.
\nAlcanc\u00e9 una participaci\u00f3n de mercado del 20% anual en Harinas de Ma\u00edz, superando en un 3% la meta establecida mediante la ampliaci\u00f3n del canal de ventas en un 20%.
\nIntroduje con \u00e9xito la marca Do\u00f1a Olimpia en Guatemala, logrando un 15% de participaci\u00f3n de mercado en su lanzamiento.
\nOrganic\u00e9 ferias estrat\u00e9gicas para distribuidores con una asistencia del 95% y ventas superiores a Q20 millones por evento.
\nAlcanc\u00e9 el cumplimiento total de objetivos de venta y reducci\u00f3n de inventarios en puntos de venta, optimizando rotaciones y visibilidad de marca.
\nAdministr\u00e9 una regi\u00f3n estrat\u00e9gica en BAT, generando Q50 millones anuales y superando metas de ventas durante 18 meses consecutivos.<\/p>\n","protected":false},"featured_media":28029,"comment_status":"open","ping_status":"closed","template":"","candidate_category":[284,279],"candidate_location":[],"candidate_tag":[],"class_list":["post-28026","candidate","type-candidate","status-publish","has-post-thumbnail","hentry","candidate_category-construccion","candidate_category-marketing"],"yoast_head":"\nJos\u00e9 Ignacio Espel Morales - Contratame.online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contratame.online\/es\/candidate\/ig-spell\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jos\u00e9 Ignacio Espel Morales - Contratame.online\" \/>\n<meta property=\"og:description\" content=\"Lider\u00e9 el lanzamiento de Cementos Progreso en El Salvador y Costa Rica, alcanzando participaciones de mercado del 15% y 49%, respectivamente. Organic\u00e9 y consolid\u00e9 m\u00e1s de 700 fachadas y 1,200 activaciones anuales, manteniendo un 80% de share of market durante 5 a\u00f1os consecutivos y logrando una recordaci\u00f3n de marca superior al 80%. 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