{"id":43031,"date":"2026-01-22T08:20:02","date_gmt":"2026-01-22T14:20:02","guid":{"rendered":"https:\/\/contratame.online\/es\/?post_type=job_listing&p=43031"},"modified":"2026-01-22T08:20:02","modified_gmt":"2026-01-22T14:20:02","slug":"organizacion-rimet-s-a-guatemala-tiempo-completo-jefe-de-mercadeo-multimarcas","status":"publish","type":"job_listing","link":"https:\/\/contratame.online\/es\/job\/organizacion-rimet-s-a-guatemala-tiempo-completo-jefe-de-mercadeo-multimarcas\/","title":{"rendered":"Jefe de mercadeo – Multimarcas"},"content":{"rendered":"

Tu principal misi\u00f3n ser\u00e1 la de aumentar las ventas, posicionar la marca y fidelizar a nuestros clientes, todo ello alineado con los objetivos comerciales y la estrategia general de cada marca. Para lograrlo, deber\u00e1s analizar constantemente las tendencias del mercado, estudiar a la competencia y comprender el comportamiento del consumidor, tomando decisiones estrat\u00e9gicas basadas en datos y oportunidades.<\/p>\n

Adem\u00e1s, ser\u00e1s el encargado de dise\u00f1ar el plan de marketing anual, desarrollar campa\u00f1as promocionales efectivas, gestionar el presupuesto del \u00e1rea de mercadeo para garantizar la rentabilidad de las campa\u00f1as, y establecer alianzas estrat\u00e9gicas con marcas, proveedores o partners para generar sinergias y beneficios competitivos.<\/p>\n

Funciones principales:<\/p>\n

-Analizar tendencias del mercado, competencia y comportamiento del consumidor.
\n-Dise\u00f1ar plan de marketing anual y campa\u00f1as promocionales.
\n-Gestionar presupuesto del \u00e1rea de mercadeo.
\n-Coordinar proveedores y agencias externas.
\n-Medir y reportar resultados de campa\u00f1as mediante KPIs. (Evaluar el impacto de las acciones y ajustar estrategias si es necesario, ROI de campa\u00f1as de marketing).
\n-Analizar reportes de desempe\u00f1o y tendencias de ventas.
\n-Posicionar la marca, generar engagement y atraer clientes online.<\/p>\n

Requisitos
\n-Universitario graduado en carreras de Mercadeo, Administraci\u00f3n de Empresas, Publicidad, Comunicaci\u00f3n o afines
\n-Preferible contar con maestr\u00eda (graduado).
\n-Experiencia previa de 5 a 7 a\u00f1os en industria retail o consumo masivo como Jefe de mercadeo, Gerente de mercadeo o perfil senior.
\n-Ingl\u00e9s avanzado.
\n-Disponibilidad para laborar 100% presencial en zona 11 Tikal Futura.
\n-Conocimientos en trade marketing, retail marketing, gesti\u00f3n de proveedores, innovaci\u00f3n y creatividad.
\n-Experiencia previa gestionando campa\u00f1as y estrategias de marketing desde cero.
\n-De preferencia contar con disponibilidad inmediata.
\n-Adjuntar CV actualizado y portafolio de acciones de proyectos de marketing en \u00faltimos empleos.<\/p>\n

Beneficios
\n-Descuentos en nuestras marcas.
\n-Medico ocupacional.
\n-Apoyo en medicamento y supermercado.
\n-Oportunidades de crecimiento.
\n-Estabilidad laboral.<\/p>\n","protected":false},"author":7005,"featured_media":0,"comment_status":"open","ping_status":"closed","template":"","job_listing_type":[213],"job_listing_category":[217],"job_listing_location":[234],"job_listing_tag":[],"class_list":["post-43031","job_listing","type-job_listing","status-publish","hentry","job_listing_type-tiempo-completo","job_listing_category-marketing-publicidad-diseno","job_listing_location-guatemala"],"yoast_head":"\nJefe de mercadeo - Multimarcas - Contratame.online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contratame.online\/es\/job\/organizacion-rimet-s-a-guatemala-tiempo-completo-jefe-de-mercadeo-multimarcas\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jefe de mercadeo - Multimarcas - Contratame.online\" \/>\n<meta property=\"og:description\" content=\"Tu principal misi\u00f3n ser\u00e1 la de aumentar las ventas, posicionar la marca y fidelizar a nuestros clientes, todo ello alineado con los objetivos comerciales y la estrategia general de cada marca. 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